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B2B Research

Specialised and dedicated business unit of Hansa Research Group, offering full service market research to add client's tactical & strategic decision needs in B2B & Industrial markets.

The team offers vast experience and understanding gained through diverse client engagements across sectors.

Understanding Markets & Opportunities

Market Entry

Market Sizing

Competitor Mapping

Distribution Scoping

Understanding Customers, Buyers and Influencers


Customer Profiling

Product Research

Concept Tests

New Product Development

Attributes Prioritisation & Traits Research


Brand & Communications

Brand Health

Corporate Image

Communication Effectiveness

Customer Experience Management

Customer Journey Map

Voice Of The Customer

Customer Satisfaction

Stakeholders Satisfaction

Net Promoter Score (NPS)

Industries & Verticals

Automotive and Auto Components (OEMs & Aftermarket)

Agri Inputs & Equipment

Building Materials

Chemicals & Polymers


Energy and Utilities

Electricals & Electronics


Financial Services

ICT & Telecom

Industrial Consumables


Food Services


Metals & Mining

Oil and Gas

Services & Maintenance

Public Sectors/Associations

Paper, Print and Packaging

Transport and Logistics