Consumers are constantly bombarded with communication from brands. Content viewing is shifting to small screens – TV serials, News, Sports and videos/movies increasingly being viewed on the mobile also. Communication is not just passively consumed – consumers are interacting with it and are sharing them across platforms. Advertising Effectiveness needs to be measured in a naturalised setting ensuring relevant and in-context responses.
A quick and robust way to measure how your brand’s communication is doing using a mobile-panel based approach.