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Analytics

Superior analytics is a forte of Hansa Research. This capacity has been developed consistently over the years as a value addition to clients. While it is important to have the ability to gather quality data, it is even more important to understand in-depth what the data is actually revealing. Hansa’s deep experience has helped many clients answer difficult questions with deep insights.

Here is what we do on a regular basis

Statistical Method

  • Clustering and latent class analysis
  • Conjoint and choice models
  • Correspondence analysis
  • Structural equation modelling
  • Factor analysis, data reduction
  • Linear and nonlinear multivariate models
  • Shapley value analysis

Application

  • Market segmentation. Click here to check out a case study on latent class segmentation for a leading tobacco company
  • Product definition and demand modelling
  • Market positioning, competitive analysis, other perceptual
  • Driver analysis, Factor analysis. Click here for a case study on Modelling for a global business and technology company
  • Simplifying and identifying underlying techniques patterns
  • Pricing models, forecasting
  • Ranked importance