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Brand Endorser

Brand Endorser, a syndicated product by Hansa Research is a result of an intensive research on endorsement industry. It is a holistic yet simple and comprehensive assessment of the value that an Endorser brings to a brand. It helps the brand in choosing the Most Appropriate Endorser, an endorser who adds desired values to the brand and fits with the overall brand objectives more efficiently than other available options.

Brand Endorser can be used to

  • Manage your entire endorser portfolio across brands and categories
  • Decide between the celebs of the same league
  • Identify the endorser best for TG/Market /Category
  • HRG Choose the best celeb combination that complements each other and the brand
  • Analyse the performance of a specific Celeb

It is a pan-India research tracking more than 400 Endorsers from Film, Music, TV, Sports and other similar areas. Data is collected from 29 cities in India, interviewing more than 3300 customer across ages and SECs.

Some pertinent questions that arise while engaging a celebrity:

  • Manage your entire endorser portfolio across brands and categories
  • Decide between the celebs of the same league
  • Identify the endorser best for TG/Market /Category
  • Choose the best celeb combination that complements each other and the brand
Hansa Research
Coverage

- 400+ celebs across Films, TV, fashion, sports and entertainment
- Fieldwork spread over a year (every alternate month)
- Data reported every alternate month

Sample Size

3360 spread across the year

TG

SEC ABC, 15-50 years

Methodology

Random Sampling with Quota maintained across demographic segments

For further details write to us on v.sudarshan@hansaresearch.com