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IPLomania

Study to track the brands associated with IPL on a daily basis. To understand the Return on Investment on IPL, amongst other things.

What’s in it for Clients

  • What is working for you? Your creative or your spends?
  • Should you increase your spends on IPL mid-season?
  • Which creative should you continue and which to stop?
  • What is your Return on Investment v/s other spenders (TV advertisers, Digital platform advertisers, sponsors, team sponsors or event sponsor
  • Why is your Return on Investment better than other advertisers or vice versa
  • Understand your Share of Voice (SPENDS) and Share of noise (RECALL)
  • Benchmark your rROI(Recall Return on Investment) vs IPLomania findings of previous years
Hansa Research
Understand the rROI on your IPL spends
Coverage

9 Cities: Mumbai, Delhi, Lucknow, Jaipur, Ludhiana/Chandigarh, Kolkata, Bangalore, Hyderabad & Chennai

Sample Size

30000+ across 7 weeks of IPL

TG

- IPL viewers
- SEC ABC

Methodology

DAR (Day After Recall)

For further details write to us on v.sudarshan@hansaresearch.com