Study to track the brands associated with IPL on a daily basis. To understand the Return on Investment on IPL, amongst other things.
What’s in it for Clients
- What is working for you? Your creative or your spends?
- Should you increase your spends on IPL mid-season?
- Which creative should you continue and which to stop?
- What is your Return on Investment v/s other spenders (TV advertisers, Digital platform advertisers, sponsors, team sponsors or event sponsor
- Why is your Return on Investment better than other advertisers or vice versa
- Understand your Share of Voice (SPENDS) and Share of noise (RECALL)
- Benchmark your rROI(Recall Return on Investment) vs IPLomania findings of previous years
9 Cities: Mumbai, Delhi, Lucknow, Jaipur, Ludhiana/Chandigarh, Kolkata, Bangalore, Hyderabad & Chennai
30000+ across 7 weeks of IPL
- IPL viewers
- SEC ABC
DAR (Day After Recall)