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Customer Xperience Outlook 2021

The customer experience landscape has changed drastically since the onset of the pandemic, but as organizations look to move forward and interact with the new changed consumer, it is important to understand the challenges, solutions and learnings that your peers may have to share. Hansa Research’s latest report takes a look at customer experience trends across multiple sectors in India and covers topics including learnings from 2020, post-the COVID onset organizational priorities, preferred CX metrics in use and the challenges organizations are facing to improve customer experience.

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Customer Xperience Outlook 2020

We invite you to download The Hansa Research 2020 Customer Xperience Outlook (CX-O) report, which has been prepared basis insights from leading professionals in India across industries including CX practitioners. It offers a valuable perspective on the unfolding state of customer experience in India. It highlights the key trends, challenges and future priorities associated with it.

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Insights Based Business Decision

An article demonstrating how businesses are looking at insight and beyond data to add a winning edge to decision making

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Managing your Brand

Managing a brand to stand out in today’s market means delivering brand and customer promise in the context of the full experience, and going beyond the traditional 4Ps of marketing – A White Paper

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Case Study – Brand Drivers: SEM

Using Structural equation modeling (SEM) to help a global business and technology company to understand what drives their end clients to choose them over their competitors – A Case Study

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IPLOMANIA – A Look At Team Building Strategies

IPLomania, a syndicated study by Hansa Research, digs data collated over the years to decipher team building strategies.

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Entering Emerging Markets

An article exploring the value of primary research and its contribution in strategizing business decisions before entering an emerging market.

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Case Study – Market Segmentation: Latent Class

Latent class segmentation for a leading tobacco company that helps it to better address customer needs – A Case Study

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What are green consumers looking for

This report explores the needs and gaps of Green consumers, and how consumers are trying to balance their greater aspirations to help the environment with a more immediate and localized desire to save money.

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Indian Rural Consumerism

This paper is an attempt to understand the changes that Rural India is going through in terms of consumer evolution, the extent of consumerism that has occurred, and regions that have seen the maximum change.

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India Electrified

A study by Hansa Research, on the extent of electrification in India conducted in collaboration with Market Research Users Council (MRUC)

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Case Study – Market Expansion

Market Expansion (for Toothpastes) via the Consumer Upgrade Model using the IRS data – A Case Study

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Case Study – Market Prioritization

Market Prioritization (for Telecom) by identifying newer geographical areas using the IRS data – A Case Study

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Value Added Services (VAS)

A study by Hansa Research, on usage of (Cellular) Value Added Services across India conducted in collaboration with Market Research Users Council (MRUC)

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