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Led Syndicated

LED lighting market in India is evolving rapidly and is projected to grow exponentially in the next 4-5 years.

This growth is driven by government initiatives, as well as the efforts by the major players in terms of bringing awareness among Indian consumers. Consumer offtake has also increased due to increasing visibility of LED lights in hardware and lighting stores.

Currently the LED market is segmented on the basis of product types and applications. What needs to be explored, are the latent segments that exist in the market on the basis of LED adoption. There is also a need to understand the triggers and barriers of this adoption.

Scope of this study can be broadly divided into two parts

LED Adoption

  • Extent of LED Adoption
  • Triggers
  • Barriers
  • Segments based on adoption

Brand Assessment

  • Brand Awareness
  • Brand Disposition
  • Brand Health (BHS) – Brand Equity
  • Brand Image
Hansa Research
Coverage

44 towns - Spread across the 4 zones of India
reaching out to 1 lakh + towns

Sample Size

5050 spread across 44 towns

TG

- SEC ABCD
- Any Adult was interviewed (picked using Kish grid)

Methodology

Face to face interviews

For further details write to us on v.sudarshan@hansaresearch.com