LED lighting market in India is evolving rapidly and is projected to grow exponentially in the next 4-5 years.
This growth is driven by government initiatives, as well as the efforts by the major players in terms of bringing awareness among Indian consumers. Consumer offtake has also increased due to increasing visibility of LED lights in hardware and lighting stores.
Currently the LED market is segmented on the basis of product types and applications. What needs to be explored, are the latent segments that exist in the market on the basis of LED adoption. There is also a need to understand the triggers and barriers of this adoption.
Scope of this study can be broadly divided into two parts
- Extent of LED Adoption
- Segments based on adoption
- Brand Awareness
- Brand Disposition
- Brand Health (BHS) – Brand Equity
- Brand Image
44 towns - Spread across the 4 zones of India
reaching out to 1 lakh + towns
5050 spread across 44 towns
- SEC ABCD
- Any Adult was interviewed (picked using Kish grid)
Face to face interviews