Media Perception Monitor
Media today is a large and complex industry with revenues from advertising exceeding 10,000 Crores.
The industry is catered to by a very large number of players that include big and small publishers, a number of local and national TV broadcasters and players in the radio, outdoor and other media.
Some of these media houses are large and complex business organisations – national and regional leaders in one or more media. Decisions on this huge expenditure are made by the community of media buyers – planners and buyers in agencies and marketing professionals on the client side.
While media houses conduct and use a lot of market research information, there are no known large-scale syndicated studies that help these media houses to understand how well (or how badly) they are rated by their buyers.
This study Media Perception Monitor from Hansa Research is designed to fill this information vacuum.
6 centres: Mumbai, Delhi, Hyderabad, Kolkata, Bangalore & Chennai
260 spread across the above towns
− Media Planners & Buyers and Advertisers(Media Manager, Brand Manager & Marketing Manager)
− Decision makers on media vehicle
Face to face interviews followed by Telephonic IDIs