Study to understand news consumption during Elections 2019 and the brands recalled during the coverage.To understand which medium is used when during the Election campaign. Which brand gets the maximum mileage with the association with the channels.
What’s in it for Clients
- Where are people following the elections?
- Why are they/why are they not following us?
- What changes should we do?
- How has your investments in the News channels helped you?
- Which channel is viewed the most during the campaign?
- Was your rROI (recall Return on Investment) better than the others? If yes/if no, why?
- Why was your rROI better than the others?
9 Cities: Mumbai, Delhi, Lucknow, Jaipur, Ludhiana, Kolkata, Bangalore, Hyderabad & Chennai
14000+ across 7 weeks of Election coverage
- News channel viewers, should have watched yesterday's news telecast (any news channel) for at least 30 mins
- SEC ABC
Hansa Cheetah app based replies.
DAR (Day After Recall) method used