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PollMania

Study to understand news consumption during Elections 2019 and the brands recalled during the coverage.To understand which medium is used when during the Election campaign. Which brand gets the maximum mileage with the association with the channels.

What’s in it for Clients

TV Channels:

  • Where are people following the elections?
  • Why are they/why are they not following us?
  • What changes should we do?

Advertisers:

  • How has your investments in the News channels helped you?
  • Which channel is viewed the most during the campaign?
  • Was your rROI (recall Return on Investment) better than the others? If yes/if no, why?
  • Why was your rROI better than the others?
Hansa Research
What is your rROI on your Lok Sabha election coverage spends?
Coverage

9 Cities: Mumbai, Delhi, Lucknow, Jaipur, Ludhiana, Kolkata, Bangalore, Hyderabad & Chennai

Sample Size

14000+ across 7 weeks of Election coverage

TG

- News channel viewers, should have watched yesterday's news telecast (any news channel) for at least 30 mins
- SEC ABC

Methodology

Hansa Cheetah app based replies.

DAR (Day After Recall) method used

For further details write to us on v.sudarshan@hansaresearch.com