Study to track the brands associated with ICC Cricket World Cup on a daily basis. To understand the Return on Investment on World Cup, amongst other things.
What’s in it for Clients
- What is working for you? Your creative or your spends?
- Should you increase your spends on CWC mid-season?
- Which creative should you continue and which to stop?
- What is my Return on Investment v/s other spenders (TV advertisers, Digital platform advertisers, sponsors, team sponsors or event sponsors)
- Understand your Share of Voice (SPENDS) and Share of noise (RECALL)
9 Cities: Mumbai, Delhi, Lucknow, Jaipur, Ludhiana/Chandigarh, Kolkata, Bangalore, Hyderabad & Chennai
15000+ across 7 weeks of IPL
- Cricket Worldcup viewers, should have watched yesterday's match
- SEC ABC
Hansa Cheetah app based replies.
DAR (Day After Recall) method used