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World Cup

Study to track the brands associated with ICC Cricket World Cup on a daily basis. To understand the Return on Investment on World Cup, amongst other things.

What’s in it for Clients

  • What is working for you? Your creative or your spends?
  • Should you increase your spends on CWC mid-season?
  • Which creative should you continue and which to stop?
  • What is my Return on Investment v/s other spenders (TV advertisers, Digital platform advertisers, sponsors, team sponsors or event sponsors)
  • Understand your Share of Voice (SPENDS) and Share of noise (RECALL)
Hansa Research
Coverage

9 Cities: Mumbai, Delhi, Lucknow, Jaipur, Ludhiana/Chandigarh, Kolkata, Bangalore, Hyderabad & Chennai

Sample Size

15000+ across 7 weeks of IPL

TG

- Cricket Worldcup viewers, should have watched yesterday's match
- SEC ABC

Methodology

Hansa Cheetah app based replies.

DAR (Day After Recall) method used

For further details write to us on v.sudarshan@hansaresearch.com