Our specialized, high-performing CX Team provides strategic focus on the fast-growing experience economy in India. Along with critical customer & market intelligence/insights, we also provide an unrivalled consultative–partner last mile approach with a quick turnaround time.

CX Product Suite

  • Net Promoter Score (RNPS/TNPS)
  • Customer Satisfaction
  • Transaction Experience
  • Customer Journey Mapping
  • Lost Customer
  • Employee Satisfaction
  • Vendor Satisfaction
  • Mystery/Price Audits
  • User Experience
  • Corporate Reputation
  • Action Planning Workshops
  • Inter Departmental Feedback
  • Social NPS
  • Platform Solutions

Consumer and Market Understanding

Our experienced teams partner with you, across sectors and industries, in understanding the market dynamics, brand growth journey, understanding consumer behaviour to share actionable insights

  • Market Understanding, Opportunity Sizing
  • Brand Health Tracking
  • Brand Positioning and Strategy
  • Creative Assessment
  • Consumer Profiling
  • Consumer Segmentation
  • Omni Channel Shopper Understanding
  • Retail Census Exercise
  • Retail Audits
  • Catchment Area Profiling

Media & Advertising

Media is the Fastest Moving Consumer Good and has seen a huge change in consumption behaviour in recent times. We do a lot of research to capture the changing landscape of media and advertising and the consumer reactions

  • Brand Equity/ Brand Tracking using Hansa Brand Scan
  • Content and Concept Testing
  • Digital Ad Effectiveness
  • Alternative Brand Equity (Analytics of Client databases)


Our experts help you evaluate opportunities, prioritise them, understand people’s needs, aspirations, and evaluate your new product/service pipeline to guide you through an impactful go-to-market strategy.

  • Category Understanding (usage, habits and attitudes)
  • Product, Concept Testing and Evaluation
  • Sensory Evaluation
  • Pricing Evaluation
  • Packaging Evaluation
  • Product Labs, Clinics
  • Shelf Impact Testing
  • Claims Testing