The HRG experts cull meaningful and actionable market insights from the data collected to help clients develop a compelling Brand Strategy. We provide value at every stage of the Brand lifecycle.
INTRODUCTION STAGE
New Product development research
Market potential assessment
Competition Analysis
Pricing research
Consumer Profiling
Feasibility Studies
UX Research
GROWTH STAGE
Segmentation and Profilings
Brand Image Profiling
Advertising Testing
Usage and Attitude Study
Brand health tracking
Market Segmentation
Market Potential assessment
MATURITY STAGE
Brand health tracking
Market Segmentation
Market Potential Assessment
DECLINE STAGE
Lapsed customer assessment
Gap analysis
New market identification
