We have been in the business of insights and analytics for over 40 years having started operations in 1983. We are the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research). We have done some path-breaking work which have become industry standards in India i.e. Indian Readership Survey, Household Potential Index and Indian Outdoor Survey and more.
We are part of R K SWAMY | HANSA Group of companies which is India’s leading multi discipline, multi-location, marketing communications and services groups, serving the needs of a wide array of companies globally.