• CUSTOMER XPERIENCE OUTLOOK 2022

    White Paper

    Ramp up your CX initiatives with our result-driven CX-O 2022 Report

  • INSIGHTS BASED BUSINESS DECISION

    Article

    How businesses are looking at beyond data and insights to add a winning edge to decision making

  • CUSTOMER XPERIENCE OUTLOOK 2021

    White Paper

    CX-O 2021 Report takes a look at customer experience key trends, challenges and future post-the COVID onset

  • CUSTOMER XPERIENCE OUTLOOK 2020

    White Paper

    Customer Xperience Outlook (CX-O) 2020 Report offers a valuable perspective on the unfolding state of customer experience in India

  • MARKET PRIORITIZATION

    Case Study

    Market Prioritization (for Telecom) by identifying newer geographical areas using the IRS data

  • MARKET EXPANSION

    Case Study

    Market Expansion (for Toothpastes) via the Consumer Upgrade Model using the IRS data