Emotions drive brand loyalty and purchasing decisions, and traditional research methodologies may occasionally fall short by asking respondents to precisely describe their emotions. Facial coding and Eye-tracking solutions employ AI technology to provide accurate and unbiased insights into your customers’ emotional engagement and decision-making processes. These technologies, which include the utilization of digital device vision (webcam/mobile cam) and recordings, can also be combined for deeper insights.
Individuals exposed to any stimuli produce facial expressions, which this technology analyses and converts into overall indicators of positive, negative, and neutral during the course of the exposure. This technology enables companies, advertisers, and media to gain faster and more precise insights from customer reactions.
This technique employs webcams and smartphone cameras to record real-time eye movements and gaze to a stimulus and captures it as quantitative data with incredible accuracy. It can quickly answer questions like which portions drew the most attention, how long people spent looking at a certain feature, and even which way the user's interest moved. Based on how a customer interacts with a website, product, store layout, or digital ad, it can assist you to identify areas for improvement in the experience being delivered.
Feedback collection on Whatsapp- the world’s most popular platform, is faster and has a greater response rate than other traditional digital channels such as SMS, Email, and so on. To gain deeper insights, our survey platform also supports multi-choice responses with video and audio.