Abhijit Virsen

In today’s world of retail, it’s important to know how people think, compare, and make choices. In 2026, most customers don’t follow a straight path when they buy something. Instead, they look at several platforms, verify different sources, and confirm trust signals before deciding whether or not to buy. Research shows that more than 70% … Consumer Behaviour in the Retail Industry: Trends & Strategy (2026)

In the world of online shopping, products no longer win customers—experiences do. Over the past decade, I’ve seen a clear shift: brands that obsess over customer experience (CX) outperform those that focus only on pricing or product features. Today, customer experience is not just a support function; it’s a direct driver of conversions, loyalty, and … Customer Experience and Online Shopping Behaviour: How CX Impacts Conversions